Do you want to know the real secret to success in doing business online?
No, it’s not about the size of your mailing list though that will greatly help. It’s not about the correct price of your products though that will surely win some attention. It’s not even about the quality of your product though that will eventually play a role in branding your enterprise as a truly credible party.
It’s about how you deal with people.
You see, if you’re a money-hungry, selfish, self-absorbed businessman, you wouldn’t be able to retain your customers. Yes, you may be able to win some sales here and there, but such wouldn’t be sufficient enough to be considered as sustainable.
You need to learn how to relate – and how to relate WELL – with the people who will give you their trust. It’s called building relationships. In online transactions, where anonymity pervades in many channels of the internet, your prospects demand security for their monetary investments. And this security can be provided for by reciprocating their trust with the best kind of treatment possible.
Here are some tips on how you can achieve this:
* Be respectful to their needs. Each customer will have certain expectations, and it’s up to you to know what they are. You have to try your best to ensure that your customers’ expectations are met. Otherwise, they’ll just end up disappointed with your service. What do they want from your offer, and how can you make sure that they’ll get whatever it is they desire?
* Realize that your customers need help from time to time. You may be well acquainted with your own product, but your customers may harbor some confusion with regards to its usage and application. You have to be there for your customers in the event that they have some questions about what they have purchased. Since people have varying comprehension levels, do not expect them to immediately understand what you have to share. Exercise patience. You’re the instructor. They’re your students. They need your guidance.
* Their success should be your success. If your only purpose is to make tons of cash in the World Wide Web, you’ll have an easy time achieving that. But such success will not be sustainable. At most, it’ll just be short lived. You need to ensure repeat orders if you want your enterprise to thrive in the World Wide Web. How can you do this? By building great relationships with your previous customers, of course. And the only way you can guarantee such is by striving to make your customers – yes, each and every one of them – succeed. Their success should be your success as well. After all, if they’re successful with what you offered before, they’d want more of what you’ll offer in the future.
* You should always try to over-deliver. Give them something more than what they are expecting. This will imprint on their minds that yours is a business that goes out of its way to satisfy their needs and desires. Over-delivery, believe it or not, is the secret strategy of many of the online marketing gurus. They ordered an eBook? Give them a free membership to a valuable membership site. Better yet, give them 3 free memberships to 3 different sites and allow them to consult with you though sessions you can label as personal coaching seminars.
* Your sales page should make them realize the benefits of your product. But you shouldn’t stop there. Help them achieve such benefits anyway you can. Remember what we discussed earlier: their success should be your success as well. If they succeed with your product, they’d be quick to hop aboard your next offer.
It’s about how you deal with people.
You see, if you’re a money-hungry, selfish, self-absorbed businessman, you wouldn’t be able to retain your customers. Yes, you may be able to win some sales here and there, but such wouldn’t be sufficient enough to be considered as sustainable.
You need to learn how to relate – and how to relate WELL – with the people who will give you their trust. It’s called building relationships. In online transactions, where anonymity pervades in many channels of the internet, your prospects demand security for their monetary investments. And this security can be provided for by reciprocating their trust with the best kind of treatment possible.
Here are some tips on how you can achieve this:
* Be respectful to their needs. Each customer will have certain expectations, and it’s up to you to know what they are. You have to try your best to ensure that your customers’ expectations are met. Otherwise, they’ll just end up disappointed with your service. What do they want from your offer, and how can you make sure that they’ll get whatever it is they desire?
* Realize that your customers need help from time to time. You may be well acquainted with your own product, but your customers may harbor some confusion with regards to its usage and application. You have to be there for your customers in the event that they have some questions about what they have purchased. Since people have varying comprehension levels, do not expect them to immediately understand what you have to share. Exercise patience. You’re the instructor. They’re your students. They need your guidance.
* Their success should be your success. If your only purpose is to make tons of cash in the World Wide Web, you’ll have an easy time achieving that. But such success will not be sustainable. At most, it’ll just be short lived. You need to ensure repeat orders if you want your enterprise to thrive in the World Wide Web. How can you do this? By building great relationships with your previous customers, of course. And the only way you can guarantee such is by striving to make your customers – yes, each and every one of them – succeed. Their success should be your success as well. After all, if they’re successful with what you offered before, they’d want more of what you’ll offer in the future.
* You should always try to over-deliver. Give them something more than what they are expecting. This will imprint on their minds that yours is a business that goes out of its way to satisfy their needs and desires. Over-delivery, believe it or not, is the secret strategy of many of the online marketing gurus. They ordered an eBook? Give them a free membership to a valuable membership site. Better yet, give them 3 free memberships to 3 different sites and allow them to consult with you though sessions you can label as personal coaching seminars.
* Your sales page should make them realize the benefits of your product. But you shouldn’t stop there. Help them achieve such benefits anyway you can. Remember what we discussed earlier: their success should be your success as well. If they succeed with your product, they’d be quick to hop aboard your next offer.
